The Dynamics 365 Marketing Functional Consultant Associate exam, designated as MB-220, primarily assesses a candidate's ability to implement and manage marketing solutions using Microsoft Dynamics 365. Key areas of focus include customer engagement, marketing execution, marketing insights, and integration and data management.
This exam tests practical skills through various question types, including multiple-choice, multiple-response, drag-and-drop, and case studies. Success in this exam validates the candidate's expertise in leveraging Dynamics 365 tools to optimize marketing strategies and enhance customer interactions.