GA4 Training – Master Google Analytics 4

Course Level: Beginner
Duration: 3 Hrs 6 Min
Total Videos: 39 On-demand Videos

Gain in-depth expertise in digital analytics with our comprehensive Google Analytics 4 training course. Designed for both novices and professionals, this course equips you with practical skills and knowledge to leverage Google Analytics 4, optimize your online presence, and make data-driven decisions, preparing you for Google Analytics certification exams and a wide range of career opportunities in the digital analytics field.

Learning Objectives

01

Understand the basics and features of Google Analytics 4 to optimize digital product performance.

02

Navigate and use the Google Analytics console and admin panel confidently.

03

Differentiate between Google Analytics 3 and 4, and comprehend their respective data models.

04

Implement Google Tag Manager and analyze the importance of segment review in Google Analytics.

05

Upgrade to Google Analytics 4 and run it parallel to your existing Google Analytics setup.

06

Set up custom events, conversions, audiences, and DebugView in Google Analytics 4.

07

Learn to generate insights using reporting options, explorations, and Google BigQuery connections.

08

Acquire skills to integrate Google Ads and Google Signals with Google Analytics 4 for enhanced analysis.

Course Description

Discover the power of digital analytics with our comprehensive Google Analytics 4 (GA4) training course. This course is expertly designed to equip you with the necessary skills and understanding to effectively leverage Google’s latest web analytics tool, Google Analytics 4. Our course covers a wide range of topics from the fundamentals of Google Analytics to advanced applications, making it suitable for both beginners and seasoned professionals. Gain a deep understanding of the new data model in GA4, learn how to set up and customize your analytics account, and acquire hands-on experience with GA4’s sophisticated reporting and analysis tools.

The course goes beyond the basics, delving into the integration of GA4 with Google Ads and BigQuery, equipping you with the expertise to optimize your online presence and make data-driven decisions. Additionally, our course prepares you for the Google Analytics certification exams, covering all the essential topics and providing you with practical skills that you can apply immediately. From mastering the setup and configuration of GA4 properties to employing advanced analysis tools and techniques, this course ensures that you’re well-prepared to excel in the digital analytics field.

This GA4 training course is suitable for a wide range of professionals including marketing professionals, web analysts, business owners, digital marketers, and data analysts. Whether you’re aiming to optimize your campaigns, upgrade your skills to GA4, understand user behavior on your website, integrate GA4 with advertising tools, or leverage BigQuery for deeper insights, this Google Analytics 4 course caters to your needs. By mastering Google Analytics 4, you’re opening up a world of career opportunities. Enroll today and take the first step towards becoming a GA4 expert.

Who Benefits From This Course

  • Marketing professionals looking to get a detailed understanding of Google Analytics 4
  • Business owners who want to leverage data for their digital products
  • Web developers interested in integrating Google Analytics 4 into websites
  • Data analysts aiming to expand their skillset with Google Analytics 4
  • Digital marketing students seeking practical experience with Google Tag Manager and Google Ads
  • Professionals planning to upgrade from GA3 to GA4 and run them in parallel
  • Individuals aiming to get certified in Google Analytics

Frequently Asked Questions

What is Google Analytics 4 (GA4) and why is it important?

Google Analytics 4 (GA4) is the latest version of Google's web analytics tool that allows businesses and individuals to track, analyze, and report on their website data. It's important because it provides insights on user behavior, such as how users find your website, what actions they take on your site, and whether they convert into customers. GA4 also includes new features not found in the previous version (Universal Analytics), including cross-platform tracking, advanced AI capabilities, and a more user-centered data model. By understanding and utilizing GA4, you can make data-driven decisions to optimize your online presence and increase conversions.

What are some key features of Google Analytics 4 (GA4)?
  • Cross-platform tracking: GA4 provides a holistic view of user interactions across websites and apps.
  • Event-based tracking: Unlike the session-based tracking in Universal Analytics, GA4 focuses on event data, making it easier to track user interactions.
  • Advanced AI capabilities: GA4 uses machine learning to predict future trends and user behaviors, providing valuable insights for strategic planning.
  • Integration with Google Ads and BigQuery: GA4 can be integrated with other Google tools for more comprehensive data analysis and targeted advertising.
  • Improved privacy features: GA4 is designed to respect user privacy and adapt to future changes in privacy regulations.
How can mastering Google Analytics 4 (GA4) enhance my career prospects?

Mastering GA4 can significantly enhance your career prospects in the digital marketing and analytics fields. Businesses are increasingly relying on web analytics to drive their marketing strategies and decision-making processes. As GA4 is the latest and most advanced version of Google's analytics tool, having a comprehensive understanding of GA4 positions you as a valuable asset in the job market. Job roles that benefit from GA4 knowledge include digital marketing analysts, web analysts, data analysts, and conversion rate optimization specialists. Additionally, preparing for and achieving Google Analytics certification further validates your expertise and can lead to higher job prospects and salaries.

What skills will I learn in a Google Analytics 4 (GA4) training course?
  • Setting up and configuring your GA4 account: This includes creating properties, linking your website, and setting up data streams.
  • Understanding the GA4 data model: You'll learn about the user-centric approach, event-based tracking, and parameters.
  • Using GA4's reporting and analysis tools: This includes creating custom reports, analyzing user behavior, and using the advanced analysis hub.
  • Integrating GA4 with other tools: Learn how to link GA4 with Google Ads for better ad targeting, and with BigQuery for deeper data analysis.
  • Preparing for Google Analytics certification: The course will cover all the essential topics for the Google Analytics certification exams.
What are the benefits of getting a Google Analytics certification?

A Google Analytics certification demonstrates your proficiency in using Google's web analytics tool. It's a widely recognized credential in the digital marketing and analytics fields, which can increase your employability and potential salary. Additionally, the certification process ensures you have a comprehensive understanding of Google Analytics, including both fundamental and advanced concepts. This knowledge allows you to extract valuable insights from web data, make data-driven decisions, and optimize your online presence. Lastly, a Google Analytics certification is valid for 12 months, requiring recertification to ensure your skills stay current with the latest updates and features.

Included In This Course

Module 1 - Google Analytics 4 - Course Overview

  •    1.0 About Google Analytics 4
  •    1.1 Course Intro Welcome
  •    1.2 Instructor Intro

Module 2 - Fundamentals of Google Analytics

  •    2.1 What is a Digital Product
  •    2.2 Google Market Platform
  •    2.3 Google Analytics Overview
  •    2.4 Google Analytics 4 Overview
  •    2.5 Whiteboad Discussion-How Does GA Work
  •    2.6 Comparing GA3 to GA4
  •    2.7 Whiteboard Compare Data Models
  •    2.8 Demo- GA Console Walkthru
  •    2.9 Admin Panel
  •    2.10 Demo Admin Panel
  •    2.11 Tag Manager
  •    2.12 Demo Tag Manager
  •    2.13 Segment Review
  •    2.14 Segment Review Questions

Module 3 - Advanced Topics with Google Analytics

  •    3.1 Upgrading and Running Parallel
  •    3.2 Whiteboard Discussion - Parallel
  •    3.3 Demo Console Parallel
  •    3.4 Hands on Demo - Install GA4 on a Live Site
  •    3.5 Understand Reporting Options, Lifecycle Collections
  •    3.6 Hands on Demo - Exploring reports
  •    3.7 Hands on Demo - Set up GA4 Custom Eventsmp4
  •    3.8 Hands on Demo - Conversions, Audiences, DebugView
  •    3.9 Hands on Demo - Advertising
  •    3.10 Hands on Demo - Explorations:Insights
  •    3.11 Hands on Demo - Lifecycle and Users
  •    3.12 Google Big Query Connections
  •    3.13 Demo - BigQuery Data Integrations
  •    3.14 Google Ads
  •    3.15 Demo - Google Ads
  •    3.16 Google Signals
  •    3.17 Demo - Google Signals
  •    3.18 Certification Options
  •    3.19 Segment Summary
  •    3.20 Review Questions
  •    3.21 Resources
  •    3.22 Course Closeout