Every business owner should understand the following basic principles of accounting:

• Accrual Principle: This principle states that accounting transactions should be recorded in the period they occur, not when the cash flows related to them happen.
• Consistency Principle: Once an accounting method has been chosen, that method should continue to be used unless a clearly better method is available.
• Economic Entity Principle: This principle separates a business's transactions from the personal transactions of its owners.
• Matching Principle: This principle requires that expenses be matched to revenues as it is earned, and recorded in the same period as the revenue that it helped earn.
• Materiality Principle: This principle requires all relatively crucial amounts to be reported in financial statements. 'Crucial' is defined in terms of the significance of an item or error that would influence the decision of a reasonable individual.

Understanding business entities is crucial for starting a new business as it aids in determining the nature of your business structure. This will influence many aspects such as the amount of paperwork you have to file, the taxes you have to pay, the personal liability you face and the ability to raise money. The common types of business entities include Sole Proprietorship, Partnership, Corporation, and Limited Liability Company (LLC). Each entity has its own advantages and disadvantages and it’s important to choose the one that best fits your business needs.

Search Engine Optimization (SEO) plays a significant role in online business success. It is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. SEO helps businesses improve their online presence, increase website traffic, gain a competitive edge, and enhance customer conversion rates. It is a cost-effective way to reach potential customers who are actively looking for your products or services online. In today's digital age, SEO is non-negotiable for businesses.

A robust business plan includes:

• Executive Summary: A brief overview of your business and plans.
• Company Description: Details about your business, such as what it does and what makes it unique.
• Market Analysis: Information on your industry, market, and competitors.
• Organization and Management: Your business's organizational structure, details about ownership, profiles of your management team, and the qualifications of your board of directors.
• Service or Product Line: Information about the products or services your business will offer.
• Marketing and Sales: Your strategy for attracting and retaining customers.
• Funding Request: If you're seeking funding, this section details your funding requirements.
• Financial Projections: This section outlines your expected financial projections and any other evidence that your business will be profitable.
• Appendix: Contains any additional information that will help establish the credibility of your business idea, such as marketing studies, photographs of your product, and legal documents.

Cash flow management is crucial for a business as it helps a company to monitor, analyze and optimize its income and expenditures to maintain solvency. Effective cash flow management ensures a business always has sufficient cash to cover its expenses, while also making sure excess cash is being put to use in profitable ways. It can help a business forecast its future cash position, which can warn of potential shortfalls and help identify financing needs. Additionally, good cash flow management can improve a company's profitability by reducing the amount of interest paid on loans and increasing the capital available for investments.